![]() Local Legislation – IP geolocation can help to ensure regulatory compliance in certain jurisdictions. Anyhow, ever tried watching iPlayer from outside of the UK? Well, it doesn’t work! That happens mainly due to content licencing restrictions. ![]() Unless you are in Poland or fluent in Polish, you probably wouldn’t want to see your pages displayed in Polish and prices in PLN.Ĭontent Restrictions – Netflix, BBC iPlayer, are examples of services that employ restrictions based on IP geolocation. Language-Specific Content – at the same time, many multilingual websites use the IP geolocation to serve pages in a particular language based on the IP country of origin. You are more likely to see an Ad for businesses in your area rather than those from miles away. This way, when you search for, let say “bakery”, you will see results targeted for your current location. ![]() Relevant Content – among others, Google uses the IP geolocation to serve search results targeted to the user’s location. 7 Final words… Importance of IP geolocationįor the most part, many services depend on knowing the user’s location to work correctly.
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